Cubastion Consulting - Going Beyond Average CRM Implementations

CIO Vendor With India being the second-most populated country in the world, it can be viewed as an opportunity for businesses to reach out to a larger target audience. This implies that a customer experiencing a seamless interaction with the brand should be a top priority for any business to attain success. CRM implementation offers increased revenue and customer satisfaction. With a plethora of vendors realizing the market potential and penetrating into this sector, large-scale enterprises and SMBs alike are adopting CRM systems. However, software is just an enabler. The CRM systems will be limited in their capabilities if one does not have the right skill set to execute a flexible and successful customer engagement process. This could translate to the investment of excessive resources on operations, something businesses are hesitant to spend post their initial investment to procure the solution.
Leveraging their gold partnership with Oracle Siebel, Cubastion Consulting incepted in 2006, enables organizations to enhance customer experience, elevate customer engagement and escalate the sales penetration. Additionally, the company boasts of delivering projects within the stipulated time and is economical. Ravi Kumar, Director, Cubastion Consulting reveals, “We assist in cost reduction while ensuring stability and performance that is based on our technically adept team.” The Cubastion workforce belongs to the crème de la crème of IIT graduates and assuredly, a single member can navigate and manage multiple areas within his area of expertise thereby reducing the amount of workforce required to manage operations while assuring there is no dilution in stability resulting in a lower cost. The team with their industry rich experience also guarantees minimum changes to the existing product while meeting every business need.
Cubastion, hailing from Delhi, specializes in CRM consultancy and serves niche clients in the Automotive, Consumer Durable, Financial Services, Communication and Telematics sector across India, US and Middle East. The company’s CRM consulting assists customers in Process Definition and Technology road map. The company’s technology offerings focus on Oracle Siebel CRM and its Ancillaries (OBIEE, BIP, AIA, OPA and BRM) implementation, upgrades, managed services and training.


The CRM systems will be limited in their capabilities if one does not have the right skill set to execute a flexible and successful customer engagement process


Management of application user support, technical support, periodic performance audits and overall system monitoring and maintenance are some of the services encompassed in managed services portfolio. In addition to this, customers can also be provided with a hybrid support structure in order to offer cost-effective managed services propositions.

Thrilled with their progress and continually striving to abreast trending technologies, Cubastion envisages on developing a concept of enterprise applications similar to a consumer-based application. Flourishing in the market is the company’s recent product launch, X-showroom, which is primarily engineered to help sales teams with lead conversion. In tandem with this offering is yet another of the company’s recent product X-Connect, a white labeled solution for connected vehicle services platform catering to the IoT industry. The company endeavors to continue to hone their skills and emerge as one of the leading solution providers in this promising industry.